| "For what is the best choice, for each individual is the highest it is possible for him to achieve." ~Aristotle |
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- "The E-Myth Revisited," Michael Gerber
- "Guerilla Marketing," Jay Conrad Levinson
- "How to Master the Art of Selling," Tom Hopkins
- "Purple Cow," Seth Godin
- "Good to Great," Jim Colllins
- "Blue Ocean Strategy," W. Chan Kim & Renée Mauborgne
- "How They Started," David Lester
- "Steal These Ideas," Steve Cone
- "The Creative Business Guide to Running a Graphic Design Business," Cameron S. Foote
- "Play to Win," Larry & Hersch Wilson
- “Get Clients Now,” CJ Hayden
- "Sell Your Business Your Way," Rick Rickertsen with Robert Gunther
- "The Starbucks Experience," Joseph Michelli
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